SEO for Accountants
Helping UK Accounting Firms Get Found, Get Clients, and Grow Online
When someone needs an accountant today, they Google it. And if your firm isn’t showing up — they’re calling your competitors. That’s why SEO for accountants isn’t just “nice to have” anymore. It’s essential.
What’s Included in Our SEO for Accountants Service?
At Xcellency, we specialise in search engine optimisation for accountants — helping practices like yours appear right where new clients are looking. We’ll handle the strategy, technical setup, local SEO, and content. You just keep running your firm. We don’t believe in mystery packages or vague promises. Here’s exactly what you get when you choose Xcellency as your SEO agency for accountants:
Why Choose Xcellency for Accounting Firm SEO?
Xcellency specialises in delivering data-driven SEO solutions tailored specifically for accounting firms. Our commitment to responsive service and consistent increases in traffic and conversions sets us apart in the industry.
We Specialise in Marketing for Accountants
We don’t try to be everything to everyone. Our focus is accounting and finance firms. That means we know your industry language, your clients’ pain points, and the compliance considerations that matter.
Proven Results, No Fluff
It’s not about fancy jargon or pretty reports. Our Growth and Reputation Plan clients consistently rank top locally and see real increases in enquiries. We’ll show you examples if you want — no problem.
Simple Plans, No Lock-Ins
Our pricing is clear. No surprise invoices. No 12-month tie-ins. Cancel anytime if you’re not happy (though, in fairness, most clients stick around).
Real People, No Jargon
No bouncing between departments, no jargon-filled emails. When you reach out, you get straightforward help from someone who understands your accounting firm — quick, honest, and easy to work with.
Choose the Right Plan for Your Firm
Whether you're starting from scratch or ready to grow your online presence — we’ll handle it all.
Website Plan
For a simple, modern accounting website.
- Custom-designed accountant website
- Hosting, updates, and full managed
- GDPR, SEO, and mobile-ready setup
- Easy content edits — no tech skills
- Live in 3–5 weeks — cancel anytime
Growth Plan
For more local leads through Google.
- Starter Plan plus full SEO setup
- On-page, speed & tech SEO fixes
- Google Business Profile managed
- 2 expert blogs written monthly
- SEO reports & strategy updates
Reputation Plan
For building a trusted online brand.
- Growth Plan — plus social posting
- 8 posts — Instagram & Facebook
- Blog reposts, tips, and graphics
- Boosts trust & community reach
- Fully managed, no daily hassle
Our Blogs
Stay updated with insights, trends, and expert tips from our software development blog. Explore our latest blog posts to fuel your next big idea.
SEO for Accounting Firms & Accountants - FAQs
SEO is vital for accountants who want to connect with individuals or businesses searching for professional accounting services online. Without proper SEO, your firm might struggle to appear on the first page of search engine results, losing potential leads to competitors. SEO for accountants helps ensure that your firm is visible to clients when they are actively looking for solutions.
By targeting the right keywords and creating relevant content, our SEO services for accounting firms increase your visibility, helping you generate qualified leads and establish trust with prospective clients.
If you’re running an accounting firm, your marketing plan doesn’t need to be complicated — but it does need to be focused.
For most firms, it starts with search engine optimisation (SEO for accountants). That’s the core of what we offer in our Growth and Reputation Plans.
A smart marketing plan usually looks like this:
- Step 1: Build a professional, compliant website — like in our Starter Plan. It’s your foundation.
- Step 2: Set up local SEO services for accountants — Google Business Profile, local keywords, reviews. We handle this fully in our Growth Plan.
- Step 3: Invest in SEO marketing for accountants — this means ongoing blogs, content updates, and link building. Again, fully managed by us.
- Step 4: Expand into broader digital marketing for accounting firms — things like social media posting, which we cover in the Reputation Plan.
If you’re not sure where to start, we can help work out which plan matches where your firm is now — whether you’re just setting up or ready to scale up your visibility.
When someone searches for accounting services, whether it’s “tax advice in Manchester” or “accountant near me,” they rarely look past page one. That’s where SEO for accountants comes in. By improving your search engine optimisation, your firm shows up when and where potential clients are looking. It’s not just about traffic — it’s about qualified leads.
Not every SEO agency understands accounting. SEO services for accountants focus on your industry’s specific needs — things like financial compliance content, local trust signals, and professional reputation. A regular SEO company might get you traffic, but an accountant-focused SEO company ensures it’s the right kind of traffic that converts into new business.
Most people prefer accountants they can visit or speak to in person. That’s where local SEO for accounting firms matters. Local SEO services for accountants help you show up in Google’s local map packs, with properly optimised Google Business Profiles, local keywords, and reviews. It makes sure nearby clients find you first rather than a national chain.
It depends on your goals. SEO marketing for accountants focuses specifically on long-term search visibility without paying for ads. Digital marketing for accounting firms is broader — including things like social media, email, and PPC. For accountants wanting consistent leads without constant ad spend, SEO marketing tends to be more cost-effective over time.
Honestly? Unless you have someone on staff who understands search engine optimisation deeply, using a specialist SEO company for accountants is safer and more reliable. SEO for accountant websites isn’t just about adding a few keywords — it’s about technical setup, content marketing, local SEO, and link building. Doing it properly takes focus, which is why many accounting firms outsource it.
Claim Your Free SEO Report Today!
Ready to Maximise Your Online Visibility?
Fill out the form below to receive a complimentary SEO consultation and learn how our SEO services for accounting firms can drive your success!
Let’s Build Something Great
Have an idea or need support? We’re just a message away.
Address:
The Business Terrace, Maidstone House, King Street, Maidstone, ME15 6AW, United Kingdom